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Boyd's Liquid Eyeshadow

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Boyd's Liquid Eyeshadow
$10.5 $21 In stock

Category: MAKEUP

Description: Boyd's Liquid Eyeshadow is lustrous, silky, longwearing liquid eyeshadow. Wears for up to 8 hours without fading or creasing. Weightless gel-like texture illuminates the eye area with sheer, radiant color. Convenient and portable formula glides onto lids with ease for a smooth, luxurious finish.

Application: Apply to the liquid eyeshadow to the lid and blend using a brush. It can be wear alone or over eyeshadow.

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s. 

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the 60's. That's when Carol Fader, Boyd's Vice President and co-owner combined her keen imagination with her love of fashion, culture and make-up to spark an avant-garde revolution in the cosmetics industry.

 

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Customer Reviews (4.8 / 5 · 5 reviews)

Grace ★★★★★

The gel texture glides on like nothing and stays put through a full workday plus dinner, no creasing in my crease. I put it on at 8am and it still looked freshly applied when I washed my face at 9pm.

Harper T. ★★★★★

I've tried a lot of liquid shadows that dry down patchy, but this one's gel texture glides on so smooth and stays put through a full workday without a hint of creasing. The shine is subtle but really makes my eyes pop, and I don't have to touch it up even after a long evening out.

Steven H. ★★★★★

8 hours is a long time for any eyeshadow, but I wore this through a full workday and a late dinner without a single crease or smudge. The lustrous shimmer catches the light beautifully, and it's so silky I didn't even need a primer underneath.

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