Boyd's Eye Shadow

$9.25 ~~$18.5~~ In stock

Category: MAKEUP

Learn more about Boyd's Eye Shadow

Description: Create an eye look you’ll love with our lustrous eyeshadows. Long-lasting, blendable pigments that take you from flirty to bold in the blink of an eye. Buildable shades for a look that’s as beautiful as you.

Application: Apply with eyeshadow brushes to blend for precision. Then sweep over the eyelids.

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the '60s. That's when Carol Fader, Boyd's Vice President, and co-owner combined her keen imagination with her love of fashion, culture, and make-up to spark an avant-garde revolution in the cosmetics industry.

Customer Reviews (4.8 / 5 · 5 reviews)

Charlotte M. ★★★★★ Aug 21, 2026

The pigment is so buttery and blendable that I didn’t even need a primer to get a smooth, even wash of color. It lasted through a full workday and a sweaty commute without creasing or fading. This is my new go-to for a quick, flirty look.

Hazel O. ★★★★★ Aug 20, 2026

I've been wearing this shade since 7am and it's still just as vibrant after a full workday, which is rare for my oily lids. The pigment payoff is so rich that one swipe gives me that bold look, but I can also tap it out for a softer daytime vibe. It's become my everyday go-to.

Michael ★★★★★ Aug 17, 2026

The matte shades are seriously pigmented—one swipe and I didn’t have to build it up at all, which saved me time before work. They stayed put for a full eight hours without creasing, even through my oily lids.