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Boyd's Eye Liter Powder

Boyd's Eye Liter Powder - Main image
$11.25 $22.5 In stock

Category: MAKEUP

Learn about Boyd's Eye Liter Powder

Description: This powder application for the eyelid smooths, visually opens, and highlights eyes. A spot at the corner of each eye will create an open and awake eye look. Try Eye Liter, formerly by Renoir, on the entire eyelid. It will make your eyes appear much larger. Apply Eye Liter again right under the eyebrow above your favorite color to create an awesome contrast.

Usage: 

  • Eye liter powder creates a Canvas that highlights and brightens the eye area especially on the dark circles area.
  • Eye fix prevents shadow From creasing and ensures color stays
  • When used together with other eye makeup, this makes the eyes look fresh all day
  • Eye Liter on the entire eyelid will make your eyes appear bigger

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s. 

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the '60s. That's when Carol Fader, Boyd's Vice President, and co-owner combined her keen imagination with her love of fashion, culture, and make-up to spark an avant-garde revolution in the cosmetics industry.

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Customer Reviews (5.0 / 5 · 5 reviews)

Isabella G. ★★★★★

I’ve been using this on the inner corners of my eyes every morning and it genuinely makes me look like I actually slept. The texture is so fine it doesn’t crease or look powdery, just a soft brightening effect that stays put all day.

Hannah ★★★★★

The powder catches the light so subtly at the inner corner that my eyes look genuinely rested even after a short night. I dab a tiny bit on with my fingertip and it smooths right over the lid without looking cakey or settling into lines.

Abigail X. ★★★★★

I’ve been using it just at the inner corners of my eyes before work, and the brightness it adds genuinely makes me look like I actually slept. It smooths onto the lid without any chalky fallout, and the effect lasts through my whole shift.