The hold factor 3 is just right for me—my hair stays shaped through a full workday without feeling stiff or greasy. I love that it's paraben free and leaves a natural shine instead of that wet look.

Finally a paste that keeps my hair in place through a full workday without turning into a crunchy helmet. The natural shine is subtle enough that it doesn't look greasy, and the paraben-free formula is a nice bonus. I've been using it for two weeks and the texture still feels fresh right out of the

The hold factor 3 is exactly right for my thick hair—enough control to stay put all day without that stiff, helmet feeling. I also appreciate that it’s paraben free since my scalp gets sensitive, and the natural shine keeps it looking healthy rather than greasy.