Boyd's Eye Shadow

$9.25 ~~$18.5~~ In stock

Category: MAKEUP

Learn more about Boyd's Eye Shadow

Description: Create an eye look you’ll love with our lustrous eyeshadows. Long-lasting, blendable pigments that take you from flirty to bold in the blink of an eye. Buildable shades for a look that’s as beautiful as you.

Application: Apply with eyeshadow brushes to blend for precision. Then sweep over the eyelids.

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the '60s. That's when Carol Fader, Boyd's Vice President, and co-owner combined her keen imagination with her love of fashion, culture, and make-up to spark an avant-garde revolution in the cosmetics industry.

Customer Reviews (5.0 / 5 · 2 reviews)

Michael ★★★★★ Aug 17, 2026

The matte shades are seriously pigmented—one swipe and I didn’t have to build it up at all, which saved me time before work. They stayed put for a full eight hours without creasing, even through my oily lids.

Henry F. ★★★★★ Aug 16, 2026

The pigment blends like a dream and actually stays put through a full workday, which is rare for me. I've been switching between a soft daytime look and something bolder for evenings, and it delivers every time.